An interview with Elodie Pruzan, Business development Intersport
– Why did the Intersport Group choose to open a megastore at Allées Shopping?
Intersport: It was precisely what we were looking for to set up a megastore in the dynamic southwest region. We think that Allées Shopping offers all the necessary advantages to host our store.
Besides the fact it is highly accessible and the demographic growth of this catchment area is appealing, we immediately fell for the charm of this unprecedented concept. Allées Shopping is the first regional shopping centre to bring together –under the same roof and on the same floor – boutiques, medium-sized units selling household goods and a hypermarket. It is a unique commercial offer!
We were also attracted by the attention to providing customer comfort and the range and quality of the entertainment and leisure offer. Furthermore, as a provider of sports equipment and garments, the idea of offering an artificial wave for the customers to surf is incredibly pleasing!
– But there are other possibilities in the region for such a store ?
Intersport: Indeed, but we wanted a remarkable site. If we look at the demographic growth, we see that it is strongest north of the Adour, where it is 3 times the national average! This zone also suffers from a striking lack of retail facilities especially in terms of clothing stores. That is why Allées Shopping, with all of its advantages, represents the best opportunity in the region for Intersport.
Our local representative will manage one of the biggest stores in our network. This person is more than a renowned mass distribution professional; he is also a sporting expert, since he already operates our store at Forum de Bayonne, where he also achieves one of the biggest sales figures of our network.
INTERSPORT : World’s N°1 distributor of sports goods
INTERSPORT is present across 63 countries, it has 5830 stores and it is the world’s n°1 distributor of sports goods.
Created in 1968, the INTERSPORT brand has 680 stores in France. It is still expanding and will soon open a store at Allées Shopping; one of the biggest stores in the region.